Corporate Logo Designs Explained – Amazon.com, FedEx, Microsoft

The corporate logo of Amazon.com has a very simple design – just the word amazon and a small yellow arrow.

Before we share the interesting story behind the logo design, let’s play a quick quiz – try to guess the correct Amazon logo from these very similar designs. [hint: Amazon wants to provide every item on their online shopping store]
Well, the actual Amazon.com logo is the one on the bottom right corner. As you would have noticed, the logo has a yellow arrow between the first A and the Z letters.

The yellow arrow implies that they have everything from A to Z and also represents the smile on the customer’s face

Update: Peter Dawson has dissected the FedEx logo design and found a forward looking arrow embedded neatly between the letters “Ex”.

The Microsoft logo has a slash between the o and s letters to emphasize the “soft” part of the name and convey motion and speed.